Harry Reid Airport has unveiled an exciting new branding initiative titled “Your Gateway to Everything!” This campaign capitalizes on the airport’s proximity to all the thrilling adventures Las Vegas has to offer, as well as its status as a bustling transportation hub for the more than two million people who call Southern Nevada home.

“This airport system is the gateway to everything we love about this community,” said Monika Bertaki, the airport’s chief marketing officer. “Whether they’re traveling for business or leisure, or coming back home, the 58.4 million passengers who walked through these terminals last year all have their unique stories, and we get to be an integral part of their journey.”

The campaign was introduced during an event featuring a complete takeover of digital billboards in Terminal 1 Baggage Claim. Two of Las Vegas’ unofficial ambassadors – showgirls clad in feathers and sequins — helped with the reveal. Messages touting LAS as the gateway to entertainment, sports, gaming, and more were shown on the jumbotron and are visible across the airport campus as well as its website and social media channels.

Check out the video below to see the complete campaign messaging!